Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses. Role of Promotions Promotion is the voice of your company which send out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand. They include television, radio, shopping outlets, billboards, magazines, and social media. Various promotional strategies can be used to promote and market your business depending on the goals, objectives and priorities of your company. Without marketing promotions, your brand or service would not be able to garner the attention of the pre-occupied customers. Benefits Promoting your brand will help you in many different ways: Increase brand awareness Provide appropriate information Increase Customer Traffic Build sales and profits Not only these but promotions will also help your company to introduce products easily in the ever-so-competitive market. 1) Increasing brand awareness – Promotions help in creating brand awareness. With the help of various media like the television, billboards, radio or local newspaper news, you can spread across information about your brand and company, which helps people to find out more about you and look into your products and make purchases. 2) Segment Identification – If your promotional and marketing strategy is loosely structured, it might not be successful in targeting the “right” audiences. Having a full-proof and well-thought-out promotional strategy and marketing plan can help you identify different segments of consumers in the market and offer suitable solutions for your clients. 3) Increasing customer traffic – Also, promotion helps in helps in increasing customer traffic. The more you promote your brand, the more will the customers know about you and your company and the more will they be interested in your products. Promotion can be done even by giving out free samples which works wonders for customers! They try your product and ultimately, come to you and make purchases. While promotional strategies are very much important, marketers and businesses must take into account a few aspects in their marketing mix plan. It is essential that businesses make use of the right media tool to target their customers. These days, when social media is the most effective tool on the online platform, promotional strategies need to extend beyond radio, television and print.