We all familiar with what google AdSense is all about? No dought Adsense is the most paying PPC (pay per click) advertising program any other ppc are alternative to Adsense Next, AdSense works on a CPM model where you get paid per thousand impressions. You will require 10 - 100k ad impressions everyday just to get paid £100 per day. This is assuming that no one has implemented AdBlock on your site and are from tier 1–2 countries. In a fluctuating model like this, publishers are also bound to see some CPM decay at some point of their website career. AdSense has changed so much that I do not recommend newbies to go for it. You can try Unruly Video Ads instead which delivers their promises and protects publishers from policy violations at the same time. CPM rates are also fixed so CPM decay is not an issue. Lastly, if you are still not convinced to opt out of AdSense, you can maximise ad revenue by using plugins like AdRotate on Wordpress. These plugins are capable of delivering Ads multiple times per single page with insertion options and refresh rates. Do note that you should still adhere to the regulations of AdSense strictly. Read also: How To Verify Google Adsense Account Without Pin Code How to earn money with adsense If you are willing to earn more with Google Adsense then this are view things to increase, increasing them means you increasing your earnings Traffic. Cost Per Click (CPC). Click-through Rate (CTR). Revenue per 1000 impressions (RPM). Content is king. Start building keyword-rich pages.